Discover how Sportsbet, Australia's leading sports betting platform, transformed its technology organization through strategic AWS partnerships. Learn how they built an enterprise-wide AI learning culture that achieved record-breaking certification results, and completed a serverless-first modernization that delivered significant cost savings and emissions reductions while handling massive scale. This session shares practical strategies for building executive buy-in, establishing effective AWS partnerships, and creating a culture where innovation thrivesdemonstrating how to focus internal resources on competitive differentiation while partnering for technical expertise to accelerate transformation.
What this session is about
Playbook
Editorial commentary · what to actually do about this on Monday
The concept
Strategic AWS partnerships. Enterprise AI learning culture. Serverless-first modernisation delivering cost savings + emissions reductions at massive sports-betting peak load.
Why it matters
Sports betting peaks are extreme; serverless is the right primitive. Pattern generalises to other peak-driven workloads.
The hard parts
Cultural change to AI-learning. Certification at scale across thousands of staff.
Playbook moves
(1) Make certification a *career signal*, not a checkbox. (2) Reward learning publicly. (3) Build certification into hiring and promotion criteria.
The surprise
Serverless's environmental impact is finally measurable. Cost reductions correlate strongly with emissions reductions; ESG reporting and cost optimisation now align. This is a CFO+sustainability convergence point that didn't exist 3 years ago.
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Independent editorial perspective — not an official AWS or speaker statement. Designed for executives evaluating what to brief their teams on next.
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